BR Cycling
Bespoke Ride

BESPOKE RIDE provides you with the most advanced and accurate simulation of cycling physics in a safe all-weather indoor environment.  We use actual bikes with gears in a fun, challenging and motivational group setting. Group fitness was never made so customized!

Our coaches enter your max power value and set the training program specifically to your level, you will then be able to see where you are on the course in relation to other cyclists and see specific metrics to help gauge fitness and performance improvements.

Benefits of BR Cycling:

  • Interval Based Training: Designed by our Head Endurance Coach, sessions use interval-based training methods designed to help you reach your fitness and performance goals.
  • Real-time Data Collection: Get instant feedbacks through our computerized monitoring system and never waste another training session.
  • BR Online Coaching: Using online training software, our coaches can guide and monitor your training program as you take on the roads and the water of your own neighborhood.




The BR indoor cycling studio is the ultimate training system.  Because of its ability to adjust the level of intensity to each cyclist’s level, the BR training system makes it perfect for anyone looking to improve their fitness and performance levels; whether you are a veteran cyclist, a competitive triathlete or a beginner exploring new fitness avenues, you can be sure to find your match here!

Our real road bikes and real course simulations make the cycling experience a fun and challenging one. Your bike is also connected to a computer, which monitors each pedal stroke as you cycle into our simulated courses.  Instant data is collected through out the entire training session, which is then sent to you via email or directly uploaded to your Strava, TrainingPeaks or other training software accounts.



Bike fitting allows us to analyze a rider’s position in 3D and gives us objective markers to identify possible changes to accurately adjust and enhance a more progressive fit position. Better position means a better more efficient aerodynamics performance!


Book your bike fit today!



Custom cycling insoles help align your body, while evenly distributing pressure and supporting your foot. Notable power increases are common, along with increased comfort, endurance and reduced joint wear.


Get your customized insoles! 

State of the art

Equipment & Professional Technicians

Our Coaches


Joao Marcelo Arteche

Head Endurance Coach & Personal Trainer & Triathlete

Joao is a 4x Full Ironman Finisher and a World Champion Qualifier for Chattanooga 70.3 later this year. Besides that he is a 2x Ultra trail run 100km finisher and he is an endurance coach for many years now. When Joao is not working in our studio, you will find him at NAS, Al Qudra, Hamdan, Jumeirah, Al Barsha, Jebel Jais or anywhere in the UAE where you can run, cycle or swim.

Olivier Dunk

Olivier Lamoureux

Owner & Personal Trainer

Olivier has over 10 years of experience in the field of physical training. He has extensive knowledge in kinesiology, the human body in motion, basing his training system on a pain free and efficient body. Using a movement based approach, Olivier works with individuals of all levels in semi-private personal training environments.